Publicity is important. Try to find a really enthusiastic volunteer to handle it. They will need to make contacts with the local newspaper/radio/television station, and can very quickly get your U3A known throughout your district. Social media can also play a part. Facebook is a great resource and can get your name out to the community very quickly so find someone to run your page, it's not only good publicity, it's also good fun. Another good idea is to make your organisation known to the local community radio, if you have one, they are always on the lookout for people to do talk back on air and, of course, it's free. Never underestimate the power of word of mouth which is arguably the most effective advertising there is, just by talking to people in a social situation can sometimes create interest and possibly new members so, don't be embarrassed, extol the virtues of your U3A to everyone you meet.
This form of publicity is valuable, but so is the demonstration of what U3A is about. The Network Committee has a brochure available for distribution to interested groups:
Although we believe promoting through digital platforms is a very effective way of advertising your U3A, there is still a place for the more traditional forms of promotion such as business cards, open days etc. and, combined with your digital platforms such as websites and Facebook, creates a very powerful promotional tool to better reach more potential members for your U3A.
Please read the following article for some handy hints about: Promoting Offline
The Newsletter does not need to be an elaborate publication, but does need to be suitable to its readership. Frequency of publication is a matter for your Committee to decide, and typically they will be either monthly or quarterly. Free photocopying is often available at your local MP's office.
Here are some guidelines for the editorial team:
Try to obtain copies of a Newsletter/Program from other U3As to see how they communicate with their members. If you do not know where to find another U3A, and have Internet access, use the "Find Queensland U3As" page on this website and follow the prompts to find the U3A you are searching for. While you are there, you can supply your own details so that others can find you!
We, at Network, are here to help with publicity ideas so take advantage of this whenever assistance is needed, we are only a phone call or an email away.